I’m a UX design & research leader with 12 years of experience across brand, service, innovation and product.

I help companies solve user centric questions like :

How might we re-imagine the the product purchasing experience so customers feel a sense of joy and delight when checking out?

What does the future of fandom look like for sports video game fans?

How might we re-imagine our current service design model to best serve customers in a future world?

How might we create a product experience that connects gamers to their favorite character?

I achieve this by combining my expertise in the following:

interviews
diary studies
desk research
benchmarking
field studies
focus groups
a/b testing
usability testing
user testing
surveys
card sorting
tree testing
qualitative
quantitative
test to learn

information architecture
user journeys
interaction design
prototyping
ui exploration
design systems
product roadmaps
mpv definition
business connection
north star definition
opportunity mapping
blueprints
change management
prototyping
diary studies

design thinking
workshops
co-design
rapid prototyping
foresight
trend forecasting
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recruitment
scheduling
consent forms
database creation

In constant pursuit of making things better-er for people.

Over the past 12 years, I’ve had the pleasure of creating, ideating, and executing products and services that have truly delighted people. Here’s a snap shot of some of my favorite.