Workplace Website Redesign

Re-fining the Workplace sales site to drive traffic and convert businesses.

CONTEXT.

Meta’s Workplace is an online collaboration software tool (think an internal Facebook for large corporations). Their website is where they get most of their sales leads.

OBJECTIVE.

Redesign the Workplace website to have clearer CTAs that speak to provided personas while also streamlining the design so it is easier to navigate on both mobile & desktop

Preview of redesigned site

Methodology

  • 24 x moderated usability tests

  • A/B Testing

  • Generative Workshops with UX team

  • Stakeholder Interviews

Supporting Business Unit

UX Design, Production, Meta stakeholders, Workplace stakeholders

Timeline

5 months

Role & Responsibilities

 Lead UX Researcher

  • Led cross functional research updates & communications.

  • Led and hosted a client stakeholder insight and hypothesis gathering workshop.

  • Led all UX research operations (participant matrixes, NDA & consent form creation, schedule planning, incentive management, data management).

  • Led 24 usability testing sessions across USA (crafted discussion guides and testing plans, documented all research, annotated screens, and mentored junior researchers who supported).

  • Led synthesis & analysis to identify user pain points. Translated those key insights into validated copy and UX/UI design suggestions.

Key Learnings

  1. Customers voiced frustration and confusion around the lack of platform explanations and comparisons. They want a comparison chart illustrating why they should use Workplace over Zoom or Teams.

  2. Customers got lost in the proposed Information Architecture of the redesigned version 01 of the site. They want clever categories that speak to their needs and want less drop down menu options.

  3. Customers had a hard time visualizing how the platform would work from the visuals on the site. They wanted to see how the platform looks, feels and acts on the website before contacting sales for a demo.

Client

Meta

Product Impact

  • Clear Value Propositions

  • Navigation & Information Architecture

  • Integration Journeys

  • Feature Breakdown

Impact & Awards

💻 A fully redesigned Workplace website.

📱 A significant increase in sales lead conversion.

🥇 Unlocking additional Workplace & Meta projects due to positive client management & research integration.